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The film opened in Vietnam in June. Related Stories 'Seinfeld' Star Jason Alexander Apologizes to Courtney Stodden for Filming 'Inappropriate' Sketch When She Was a Minor: 'I Truly Regret It' Courtney Stodden Is Fighting for Something Bigger Than Jason Alexander’s Apology Reel Citrus will hold a red-carpet premiere in Los Angeles on Aug. 26, with Thanh Hằng in attendance.
The actor rose to fame as Vietnam’s preeminent supermodel in the 2010s before moving into dramatic film roles, with credits including “Mẹ chồng” (“Mother-in-Law”) and “Những cô gái chân dài.” She has also served as a longtime judge on “Vietnam’s Next Top Model.” Popular on Variety Following the premiere, Thanh Hằng will join a press junket in Orange County alongside local community organizations. The wider campaign will extend across digital platforms and include creator support, as well as Vietnamese Student Associations across the U.S. and Canada.
“‘Madame in Saigon’ is exactly the kind of story we built Reel Citrus to champion, bold, unapologetically Vietnamese, and made to travel,” said Brittany Tran, executive director of Reel Citrus. “Our job is to build the audience around the film to make sure our communities see themselves on screen and show up for each other. Partnering with Live On to bring this film and Thanh Hằng to North American audiences is a milestone for us, and just the beginning,” Tran added.
Founded in 2025, Reel Citrus has previously led theatrical marketing campaigns for “Leaving Mom” and “Ancestral Home.” Its next release, “Summer School, 2001,” is slated for October. The deal marks Live On’s first U.S. collaboration and its debut in the North American theatrical market.
The Ho Chi Minh City studio has spent more than a decade producing multi-genre Vietnamese films. The film opens across North America on Aug. 28.
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