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Jeffrey Katzenberg Says Hollywood Must Accept AI as a Tool: It ‘Is Not Going Away’

Jeffrey Katzenberg, the legendary Hollywood producer and executive, thinks the entertainment industry needs to accept AI if it wants to remain relevant.

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By Unscrolled
September 23, 2026 · 5:49 PM · 1 min read
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Jeffrey Katzenberg Says Hollywood Must Accept AI as a Tool: It ‘Is Not Going Away’
Photo: RSS feed: https://variety.com/wp-content/uploads/2025/04/GF2_2199.jpg

Jeffrey Katzenberg, the legendary Hollywood producer and executive, thinks the entertainment industry needs to accept AI if it wants to remain relevant. In a 2,377-word essay posted to X on Wednesday, Katzenberg leaned on his history working through the industry’s various technological changes. He implored his fellow creatives to acknowledge AI as a tool similar […]

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