Rob Lowe Strikes Marketing Partnership With Accredited Debt Relief 3 days ago Beehiiv Bets New Suite of ‘Community’ Tools Will Forge Stronger Connection Between Creators, Subscribers 4 days ago MS NOW Taps Brian Swarth as Senior Vice President of Marketing 4 days ago Fox Corp.’s Red Seat Ventures is the latest entity to strike up a partnership with Amazon in a bid to give advertisers broader reach in programmatic venues. Amazon will give advertisers the chance to buy up programmatic advertising inventory from Red Seat via its demand-side platform, the latest in a series of similar alliances media companies have been striking in recent months. Amazon has unveiled similar agreements with companies including Disney, Roku and Netflix, among others , over the past year.
Related Stories Academy Museum Adds Guillermo del Toro, John Gore and Gale Anne Hurd to Board of Trustees Could Luca Guadagnino's 'Artificial' Be This Oscar Season's 'The Apprentice'? Under the new alliance, advertisers can gain access to commercial inventory tied to Red Seat’s portfolio of audio and video podcasts. Red Seat works with Megyn Kelly, Tucker Carlson and Bill O’Reilly, among others.
Popular on Variety “Our podcast audio and video creators have built some of the most trusted communities in media. Consumers keep returning to them, and that loyalty shapes discovery, consideration and brand affinity in ways algorithms alone can’t,” said Jeremy Price, senior vice president of sales at Red Seat Ventures , in a prepared statement. The alliance with Amazon offers “a new way to make creator-led media measurable, addressable and connected to real business outcomes.” Content companies striking DSP alliances hope the deals will give marketers the chance to buy a broader set of programmatic inventory from a single venue, potentially reducing the number of commercials they show to the same consumer and improve the effectiveness of commercials by distributing them with more precision Red Seat Ventures represents more than 40 creators who span genres including true crime, comedy, news, sports and entertainment.
Jim Parsons was ‘Miserable’ During Peak ‘Big Bang Theory’ Popularity: ‘I Wouldn’t Do That Again and for Any Amount of Money’ ‘House of the Dragon’ Star Fabien Frankel on Criston Cole’s Suicide Mission and His ‘Nihilism’: ‘He’s Losing the Will to Motivate’ ‘Saiyaara’ Stars Ahaan Panday and Aneet Padda Mark Film’s First Year With Collector’s Edition Vinyl LP Launch at Wembley Stadium (EXCLUSIVE) HBO’s ‘Harry Potter’ Cinematographer Says It’s ‘Brutal’ Working Around the Young Stars’ Strict Shooting Schedules: ‘Have to Pre-Shoot All the Scenes While They’re in Class’ Korea Box Office: Na Hong-Jin’s ‘Hope’ Rules With 66% Market Share Jennifer Finch, L7 Bassist and Tireless Indie-Rock Champion, Dies After Battle With Brain Cancer
