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Tech

Amazon Bee launches two personal AI devices starting at $75

Amazon has introduced two new personal AI devices under its Bee brand, with pricing beginning at $75.

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By Unscrolled
October 15, 2026 · 12:00 PM · 1 min read
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Amazon Bee launches two personal AI devices starting at $75
Photo: TechCrunch

Amazon has introduced two new personal AI devices under its Bee brand, with pricing beginning at $75.

Amazon has unveiled two new personal AI devices as part of its Bee product line. The devices, named Bee Frontier and Bee Eclipse, represent the company's expansion into wearable AI technology.

The entry-level device starts at $75, making the technology accessible to a broader consumer base. Amazon is also offering a subscription plan at $12 per month for enhanced features.

The devices are designed to function as personal AI assistants, with capabilities including conversation monitoring and note-taking functions.

Why it matters
  • 1.Amazon's entry into affordable personal AI devices signals increasing competition in the wearable AI market and expands access to AI technology beyond smartphones and smart speakers.
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